Luxury Marketing Director (Latest Saudi Tourism Jobs 2025)
Luxury Marketing Director
Influence the Future of Luxury Travel in the Kingdom
Location: Saudi Arabia
Company: Confidential (Premier Tourism Transformation Project)
Job Type: Full-time, Permanent
Ref: JN-052025-6740397
About the Role
Are you an innovative marketing expert with a profound knowledge of the luxury sector and a zeal for creating outstanding experiences for the globe’s most sophisticated travelers?
We are looking for a Luxury Marketing Director to develop and drive the global luxury segment strategy for an innovative initiative designed to transform the Kingdom into a world-leading destination for ultra-high-net-worth (UHNW) and high-net-worth (HNW) travelers.
This is a once-in-a-lifetime opportunity to establish a luxury marketing organization from scratch—thinking through, defining, and implementing cutting-edge campaigns that establish the destination as a worldwide exemplar of exclusivity, elegance, and indelible cultural sophistication
Key Responsibilities
As Luxury Marketing Director, you will be leading strategy and execution for a highly strategic business segment. Your remit will be to:
Strategic Leadership
Develop and execute a luxury segment strategy that engages and inspires UHNW and HNW audiences worldwide.
Create a global marketing road map, not limited to specific countries or markets, concentrating on premium positioning, exclusivity, and experience-driven storytelling
Work cross-functionally with product, partnerships, branding, digital, and events teams to reconcile the luxury marketing strategy with larger brand objectives.
Campaign Execution & Content Development
Guide the development of customized content for high-end audiences across owned, earned, and paid media, reconciling with luxury design sensibilities and brand tone.
Develop and direct content production across print, digital, social, and experiential channels, such as ultra-premium campaigns, editorials, and interactive storytelling format
Create go-to-market plans for ultra-premium tourism products, luxury cultural experiences, and hand-picked high-end goods.
Market Research & Insights
Undertake in-depth market research to discover behavioral trends, consumption habits, and UHNW/HNW consumers’ preferences across influential regions.
Use insights to refine positioning, value propositions, and campaign messaging for several sub-segments in the luxury audience.
Trend Monitoring & Innovation
Beat emerging trends within luxury consumer behavior, experiential marketing, cultural luxury, and digital innovation to maintain campaigns world-class.
Foster thought leadership and bring innovative marketing practices specifically designed for the luxury segment
The Ideal Candidate (latest Saudi Tourism jobs 2025)
To succeed in this position, you should have a unique blend of creative insight, strategic thinking, and executional mastery developed over a career that covers some of the world’s most exclusive names or places in the luxury segment.
Minimum Requirements:
Bachelor’s (Master’s is desirable) degree in Marketing, Business Administration, Communications, or related discipline.
15–20 years of luxury marketing experience, with substantial tenure in one or more of these sectors: luxury retailing, premium hospitality, ultra-high-end tourism, or high-end lifestyle brands.
Track record of launching or repositioning premium destinations or high-value propositions, with tangible success in market take-up and brand expansion.
✨ Proven capability to communicate across UHNW/HNW audiences, aware of their tastes, motivations, and expectations.
Leadership of global marketing teams or international campaigns in multicultural, multi-market settings.
In-depth insight into brand storytelling, emotional branding, and experience personalization design.
Preferred Qualities:
A black-book universe of media, influencers, creators, or tastemakers within the global luxury universe.
Having experience working in or with up-and-coming tourism destinations, particularly in the GCC or MENA regions.
Having the skills to work effectively in high-pressure, highly cooperative environments, and coordinate several stakeholders at the executive level.
What’s on Offer
This is not just a job; it’s a career-defining experience. As Luxury Marketing Director, you will be part of the leadership team in a historic transformation project, defining how the Kingdom sells itself to the world’s finest travelers.
Highlights Include:
Leadership Role: Develop and direct the luxury marketing function at a national and international level.
Collaborative Culture: Be part of a high-performance culture that celebrates creativity, accuracy, and innovation.
Worldwide Exposure: Develop campaigns across continents and cultures, with scope to drive global opinions.
Developing Industry: Be a part of a fast-growing tourism industry with unrivaled potential and high government support.
Legacy Footprint: Be part of creating the lasting legacy of cultural and economic change in the Kingdom.
Why This Role Matters
In the economy of today, which is ever more experience-based, luxury is not about exclusivity—it’s about delivering moments of transformation. As Luxury Marketing Director, you will define how the Kingdom is to be experienced by global elites—weaving a story that’s as rich, deep, and long-lasting as the destination itself.
Your efforts will not merely draw international attention but will set the standard for how new destinations interact with ultra-high-net-worth travelers worldwide.
Next Steps
If you’re an experienced luxury marketer who believes strategy is storytelling, and who can create trust and aspiration among the world’s most affluent travelers, then we invite you to apply.
To apply or show interest, please get in touch with:
Harisha Rajasekharan
Job Reference: JN-052025-6740397
link: www.michaelpage.ae/job-detail/luxury-marketing-director-riyadh-saudi-arabia/ref/jn-052025-6740397
