Sales Specialist-Saudi Best Sales Jobs 2025
Job Title:
Sales Specialist
Company:
Alasala
Dammam, Saudi Arabia
Job Description:
The Sales Specialist will be tasked with spearheading revenue growth through targeting individual learners, educational institutions, and professional practitioners. This involves lead generation, outreach, relationship building, and closing sales.
Key Responsibilities:
Identify and qualify prospective clients, including government agencies, associations, companies, and universities.
Conduct cold outreach via phone and email in order to generate leads.
Interact professionally with training managers and decision-makers.
Manage sales pipelines from prospecting to closing.
Develop and nurture relationships on networks such as LinkedIn.
Maintain sales activity records and give weekly progress reports.
Skills Needed:
B2B and B2C sales
Lead generation and cold calling
Problem-solving
Good communication and interpersonal skills
Use of CRM and reporting
Job Details:
Industry: Training / Education
Function: Business Development and Sales
Vacancies: 5
Working Hours: Morning shift
Job Type: Full-time
Location: Dammam, Saudi Arabia
Gender: No preference
Minimum Qualification: Diploma
Experience Level: Fresh graduate / Entry-level
Posting Date: October 11, 2025
Application Deadline: November 11, 2025
Sales Specialist: Role, Responsibilities, Skills & Success Strategy
Introduction
A Sales Specialist is the key to revenue generation, market expansion, and long-term client relationship development. In the case of an education/training institution like Alasala (Dammam, Saudi Arabia), a Sales Specialist not only sells but also supports the endeavor of facilitating learning, institutional partnerships, and capacity building.
In this article, we will discuss:
The fundamental tasks and duties
Competencies and soft skills needed
The stages of sales process (from lead generation to close)
Strategies and best practices
Obstacles and overcoming them
Key performance indicators-Saudi Best Sales Jobs 2025
How a new graduate or entry-level candidate might thrive
- Central Responsibilities & Tasks
Based on your job ad, below are the fundamental responsibilities of the Sales Specialist position (for Alasala) and how they relate to daily work:
Lead Generation / Prospecting
Identify likely clients across the education, institutional, governmental, corporate, and professional segments. Conduct research on universities, government offices, associations, and firms that can be helped with Alasala’s training/educational services.
Cold Outreach & Communication Campaigns
Make contact through cold emails, telephone calls, LinkedIn messages, etc., to involve prospects. The objective is to turn cold lists into interested prospects.
Engaging Decision Makers
Meet with training managers, heads of HR, deans, procurement officers, or government representatives to sell offerings, learn about their needs, and bargain.
Pipeline Management
Keep a pipeline or funnel from first contact → qualification → proposal → negotiation → closure. Follow up in a systematic manner to prevent drop-offs.
Relationship Building & Networking
Utilize professional platforms (i.e. LinkedIn), live events, webinars, and network channels to establish trust and brand equity. Cultivate relationships even with non-converting prospects.
Reporting & Documentation
Log all sales contacts, advancement, notes, results in a CRM or a tracking sheet. Provide weekly reports on your activity, leads, deals in process, and closes.
Coordination with Internal Teams
Collaborate with marketing (to obtain materials, content), operations or product/training groups (to learn about offerings and capacity), and potentially finance (for pricing, contracts).
Closing Sales & Meeting Targets
Finally, close deals, negotiate contracts, and achieve revenue targets.
Since the job is full-time, morning shift, in Dammam, you may have to coordinate with both local clients (within Saudi Arabia) and possibly remote/international ones based on Alasala’s reach.
- Required Competencies & Soft Skills
To succeed as a Sales Specialist (especially in your described job), the following are essential:
Technical / Hard Skills
Understanding Sales Techniques & Models
Familiarity with B2B and B2C sales processes, consultative selling, solution selling, and how to navigate institutional deals vs. individual sales.
CRM & Sales Tools
Using Customer Relationship Management software (e.g. Salesforce, HubSpot, Zoho) to track prospects, manage pipelines, schedule follow-ups, generate reports.
Cold Email / Cold Call Skills
Writing effective subject lines, short and personalized messages. Objections handling on calls.
Proposals & Contracting
Skill to create proposal documents, quotes, grasp pricing, negotiate terms of the contract, pass on to legal or finance as required.
Market & Competitor Research-Saudi Best Sales Jobs 2025
Examining trends in industry, competitor products, grasping gaps to place your training or educational offerings well.
Soft Skills
Communication & Interpersonal Skills
Effective verbal and written communication; strong ability to articulate value propositions; excellent listening skills.
Empathy & Consultative Approach
Learn the client’s pain points, requirements, and customize your offerings instead of a one-size-fits-all strategy.
Resilience & Persistence-Saudi Best Sales Jobs 2025
Most cold leads will not respond or will reject. Persistence (without being too pushy) is needed to follow up and salvage deals.
Time Management & Organization
Handling several leads and follow-ups, appointments, proposals, so you need to plan and organize your day.
Problem-Solving & Creativity
When leads are slow, come up with creative rewards or customize solutions. Overcome resistance by changing your message or offering.
Networking & Relationship Building
Establishing trust over a period, particularly in institutional settings, is vital.
Cross-Cultural Awareness & Respect
In Saudi Arabia, cultural norms, business protocol, local tastes is significant.
Being dependable, doing what you say you’ll do, and acting with ethics establishes reputation over the long term.
- Sales Process: Lead to Closure
Below is an outline of a standard sales process as it would work:
Phase-Key Actions-Goal / Outcome
Lead Generation Study institutions, build lists, events, LinkedIn-Create a universe of potential prospects
Initial Outreach-Cold call, email, message on LinkedIn-Obtain response or meeting appointment
Qualification-Pose questions to determine budget, requirement, decision-makers, timeline-Eliminate non-feasible leads
Solution Presentation
Offer custom-made training / education package, demo, proposal
Demonstrate how your solution addresses their requirement
Handle Objections / Negotiation
resolve issues, re-price, offer add-ons or payment terms
Bring prospect to the point of “yes”
Closing / Contract
Agree on terms, sign contract, schedule delivery
Close sale and transition to service delivery
After-Sales Follow-up & Upselling
Guarantee customer satisfaction, solicit feedback, offer additional services
Create retention and repeat sales
In the context of this job, since most clients will be institutions or government organizations, there may be longer phases (procurement procedures, legal checks, internal approvals). So patience, follow-up, and strategic positioning are essential. - Strategies & Best Practices
To really shine in this job, following are strategies that can set you apart:
a) Personalize Outreach
Don’t send generic emails. Research the institution or person. Mention a specific challenge they face (based on public reports or websites) and how your training or solutions might address it.
b) Use Multi-Channel Contact
Combine email, phone, LinkedIn, referrals, in-person visits (if feasible). Sometimes a LinkedIn message or mutual connection can get you in the door.
c) Develop Compelling Value Propositions
Rather than describing features (“we have a 12-week training”), emphasize benefits: “We assist your training division in cutting dropouts by 30%,” or “Our program prepares your staff for national accreditation” — something the decision-maker cares about.
d) Take Advantage of Social Proof & Case Studies
Demonstrate success stories, testimonials from other institutions or firms. In case you have previous customers from Saudi Arabia or the region, make them your case studies.
e) Establish Long-Term Relationships
Even when a prospect does not buy at first, remain in contact. Provide free webinars, give useful content. Eventually, when they need something, they might come to you.
f) Keeping Your Pipeline Healthy
Never depend on one or two deals. Prospect consistently so that if one deal fails, there are others in the works.
g) Timeboxing & Scheduling
Set aside specific hours for prospecting, follow-up, writing proposals, meetings. Do not keep switching contexts.
h) Learn & Iterate
Monitor what messages or channels respond best. Repeat your scripts or strategy. Apply A/B testing to subject lines of emails.
i) Familiarize with Local Market & Regulations
In Saudi Arabia, and Dammam in particular, familiarize yourself with norms, governmental approval processes, accreditation necessities, language preference (Arabic / English), budget cycles of organizations.
j) Educate Yourself Ongoing
Study sales books, take webinars, and learn negotiating skills, public speaking, psychology of persuasion, etc. - Obstacles & How to Overcome
Even top performers encounter obstacles—particularly in institutional or academic B2B selling. Some obstacles and workarounds:
Long Sales Cycles
Institutions can take several months to decide (because of committees, procurement, budgeting).
Workaround: Be patient, keep regular communication, divide big deals into smaller milestones, insist on staged commitments (pilot projects).
Gatekeepers & Bureaucracy
You might not reach decision-makers directly at all times; secretaries, procurement groups are go-betweens.
Solution: Be polite, rapport-build with gatekeepers, seek referrals within (“Could you introduce me to the trainer’s supervisor?”).
Objections & Price Sensitivity
Customers will recoil from cost or fail to perceive sufficient ROI.
Solution: Come equipped with ROI models, creative pricing, staged payment schedules, or pilot programs to demonstrate value.
Competitive Offerings
Numerous organizations can provide equivalent training or programs.
Solution: Differentiate on specialization, localization, customization, good service or support, or reputation.
Rejection & Low Response Rates
Cold outreach tends to elicit no response.
Solution: Plan for low rates, keep following up (but sensitively), iterate messaging to enhance response, monitor metrics.
Cultural & Communication Barriers
Language, negotiation culture or business customs might vary.
Solution: Be sensitive to culture, communicate respectfully, become familiar with local norms, perhaps deploy Arabic where appropriate.
Capacity & Alignment Issues
If your delivery team or operations are unable to fulfill commitments, it will harm reputation.
Solution: Coordinate closely with internal teams; avoid overpromising; only commit what is deliverable. - Key Performance Metrics-Saudi Best Sales Jobs 2025
To evaluate your success, here are metrics you’ll likely be judged on:
Number of new leads generated / qualified leads
Response / engagement rate (email, calls)
Conversion rate (from lead to meeting; meeting to proposal; proposal to closure)
Average deal size / revenue per sale
Sales cycle length (time between first contact and closing)
Quota attainment (percentage of target achieved)
Customer repeat or retention
Accuracy in forecasting (how close your forecasted deals are to actuals)
Metrics of activity (calls, emails, follow-ups)
These are tracked to help you notice which stage to improve on (e.g. you have a lot of leads but poor conversion—then work on objection handling or presentation skills).
- How an Entry.level / Fresh Graduate Candidate Can Succeed
Since the job that you posted accepts new graduates (minimum qualification: diploma), here are some advice for one with less experience:
Study & Prepare
Study sales basics (books, online tutorials)
Practice cold emailing / cold calling scripts
Role-play negotiations or objection handling with colleagues
Start with Smaller / Pilot Clients
Target small institutions, local colleges first in order to build a portfolio
Use these case studies to sell bigger ones
Shadow Experienced Salespeople
If there is a senior sales team in Alasala, attempt helping or shadowing calls, proposals
Learn their style, language, technique
Be Very Organized & Diligent
Use tracking sheets, routines, reminders
Stay disciplined with follow-ups
Ask for Feedback
Following proposals or meetings, ask for feedback (why they accepted or rejected)
Use that feedback to improve your approach
Show Enthusiasm & Desire to Learn
Let your employer know you are motivated, resilient, and flexible
Offer to do extra work or express an interest in training
Leverage Networks & Referrals
Use your personal, school, or alumni network
Ask contacts for introductions to decision-makers
Be Patient & Persistent
You may get a lot of rejection. Take them as learning experiences.
