Senior Director – Marketing Data & Analytics-Best Saudi Data Jobs 2025
Location: Riyadh, Saudi Arabia
Company: Qiddiya Investment Company
About Qiddiya Investment Company
The Qiddiya Investment Company (QIC) is the driving force behind Qiddiya: Saudi Arabia’s future capital of entertainment, sports, and culture. It is one of the giga-projects in line with Vision 2030, shaping a new era of innovation, creativity, and experiential living. Our mission is to redefine leisure and lifestyle for the Kingdom and beyond by creating world-class attractions, entertainment districts, and lifestyle destinations that inspire joy, curiosity, and human connection.
At Qiddiya, we pride ourselves on pushing the limits and setting new standards. That means that the diverse range of talent we need — from strategy and development to data science and marketing — is harnessed within cross-discipline teams to bring bold ideas to life. As we grow, so too does our need for visionary leaders who can harness the power of data and analytics to drive marketing strategies that elevate customer experiences.
The Role-Best Saudi Data Jobs 2025
Qiddiya Investment Company is seeking a strategic and visionary Senior Director of Marketing Data & Analytics to lead our transformation toward data-informed decision-making across all marketing initiatives.
As the marketing analytics lead, you will spearhead the design, development, and implementation of Qiddiya’s marketing analytics strategy. You will oversee the collection, analysis, and interpretation of complex marketing data in order to uncover actionable insights that inform campaign strategy, optimize performance, and maximize ROI.
The Senior Director will manage a team of data and analytics professionals to instill a culture of curiosity, collaboration, and excellence. You’ll be responsible for ensuring that Qiddiya’s marketing decisions are underpinned by robust data analysis and aligned with broader organizational objectives that enable our brand to meaningfully engage audiences and drive measurable impact across every channel.
Key Responsibilities
Strategic Leadership & Vision
Develop and execute a comprehensive marketing data and analytics strategy that aligns with Qiddiya’s marketing and business objectives.
Provide trusted advisory services to executive leadership with data-driven insights that inform key strategic marketing and investment decisions.
Lead the way in the adoption of advanced analytics, AI-powered models, and predictive intelligence into marketing operations to drive greater precision and speed.
Foster a culture of data literacy and evidence-based decision-making within the marketing organization.
Analytics Framework & Execution
Lead the design and implementation of analytics frameworks that measure the effectiveness of marketing across channels, campaigns, and audience segments.
Define KPIs and develop dashboards and reporting tools to monitor campaign performance, brand health, and customer engagement.
Build predictive and prescriptive models to identify growth opportunities, optimize resource allocation, and forecast future trends.
Ensure the accuracy, integrity, and compliance of data with organizational policies and industry regulations.
Cross-Functional Collaboration
Partner closely with marketing, brand, digital, finance, and technology teams to translate insights into actionable strategies.
Collaborate with Qiddiya’s technology and data infrastructure teams to access clean, integrated, and reliable marketing data.
Provide supporting analytics to planning for campaigns and creative development by offering insights into customer behavior, audience segmentation, and channel performance.
Align marketing analytics with broader corporate KPIs and strategic imperatives.
Leadership & Team Development
Lead, mentor, and develop a high-performing analytics team, fostering professional growth and technical excellence.
Establish best practices for data governance, reporting, and storytelling.
Foster collaboration, innovation, and accountability within the analytics function.
Performance Optimization
Continuously evaluate the effectiveness of all marketing investments across paid, owned, and earned channels.
Identify opportunities to improve media efficiency, creative effectiveness, and audience engagement.
Drive the development of test-and-learn frameworks that calculate incremental impact and allow for marketing performance optimization.
Clearly and persuasively present analytic findings and strategic recommendations to senior leadership.
Qualifications and Experience
Education
This position requires a bachelor’s degree in Marketing, Business Analytics, Data Science, Statistics, or any related field.
A Master’s degree or MBA is highly preferred.
Professional Experience-Best Saudi Data Jobs 2025
Minimum 12 years of progressive experience in marketing analytics, data analysis, or business intelligence roles, which include at least 5 years in a senior leadership role.
Proven track record of leading large-scale analytics initiatives in complex, fast-moving organizations.
Proven ability to translate data into actionable marketing strategies that drive measurable business results.
Experience in the entertainment, tourism, or real estate industries is highly desirable.
Technical Expertise
Advanced working knowledge of analytics and visualization tools including, but not limited to, Google Analytics, Tableau, Power BI, Adobe Analytics, or similar.
Strong grasp of various data science methodologies, such as predictive modeling, customer segmentation, and attribution modeling.
Familiarity with data management systems: CRM, CDP, DMP, and marketing automation tools.
Working knowledge in SQL, Python, R, or other relevant analytical programming languages is a plus.
Core Competencies
Outstanding analytical and problem-solving skills, and a passion for uncovering the insights that will drive strategic decisions.
Strong leadership skills, including the ability to inspire, motivate, and manage cross-functional teams.
Excellent communication and storytelling skills, with the ability to represent complex data findings in a clear and compelling way to non-technical audiences.
A strategic thinker with the right balance of creativity, curiosity, and commercial acumen.
Operate comfortably within a dynamic, high-growth environment managing multiple priorities under tight deadlines.
What We Offer
We believe at Qiddiya Investment Company that our people are the cornerstone of our success. Being part of our team offers a chance to:
Work on one of the most ambitious and high-impact projects in the Kingdom of Saudi Arabia.
Collaborate with industry leaders and innovators shaping the future of entertainment, culture, and leisure.
Drive influence marketing strategy at a national and global scale with world-class data and analytics capabilities.
Work in an inclusive and supportive culture that values creativity, learning, and professional growth.
Get access to continuous training and development programs designed for both leadership and technical enhancement.
Expect a competitive compensation package that reflects experience and contribution with a complete benefits program.
The Qiddiya Mindset-
At Qiddiya, we embody this sort of “Playmaker” spirit: bold, collaborative, and relentlessly curious. We are passionate about creating extraordinary experiences fueled by the power of imagination and data to make them real.
As Senior Director of Marketing Data & Analytics, you will play a key role in shaping how we understand our audiences, measure success, and drive innovation across every touchpoint. Your leadership will help ensure that every marketing decision we make is informed by insight, guided by strategy, and inspired by creativity. Join Us If you are a visionary analytics leader ready to influence one of the most exciting destination projects in the world, we invite you to join Qiddiya Investment Company. Be part of a team that is redefining possibilities, driving transformation, and building the future of entertainment and culture in Saudi Arabia. Apply now and become our next Playmaker — where your skills in data and analytics help shape experiences that will inspire generations to come.
